Google Analytics
Free website and app analytics from Google, tracking traffic and behaviour.
Google Analytics is the world's most widely used web analytics platform. It shows where visitors come from, what they do on your site or app, and which channels drive conversions, with real-time and historical reports.
Google Analytics 4 adds event-based tracking, cross-platform measurement, and integration with Google Ads and Search Console, making it the default analytics choice for most websites.
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