Mixpanel
Powerful, self-serve product analytics to help you convert, engage, and retain users.
Mixpanel is a product analytics platform that tracks how users interact with web and mobile apps. It focuses on event-based analytics, showing what users do rather than just how many visit.
Product teams use Mixpanel to build funnels, measure retention, and run A/B tests, turning raw events into decisions. Its free plan covers up to 100,000 monthly tracked users, with paid plans adding advanced reporting and data governance.
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